Current project · Erasmus+

Silk Road Heritage:
Two Cultures,
One Frame

Two Cultures, One Frame

Transforming 2500 years of textile tradition into a business model and documenting it on video for future generations. 30 young women — from artisans to entrepreneurs.

Explore project → In numbers
0
Young women artisans
0
Years of textile tradition
0
Months project duration
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Countries — Az + Uz

Implementing organization: "Support for Solidarity People" Public Union (Azerbaijan)

Partner: "DIALOGUE" Civil Society and Economic Activity Organization (Uzbekistan)

Location: Tashkent (main activity) + Samarkand (video filming)

About the project

Carrying 2500 years of heritage
into the future

Tashkent neighborhood women sell their crafts cheaply — the lack of business skills means heritage doesn't convert to income.

30
Young women artisans
15 Azerbaijan + 15 Uzbekistan
2500
Years of textile tradition
Tashkent
490
Methodology booklets
For schools
200+
Survey participants
Neighborhood women
🎯

Objective

Transform 30 young women into entrepreneurs — converting 2500 years of textile tradition into a business model.

📍

Location

Tashkent, Uzbekistan — capital and cultural center. Silk Road cultural heritage city.

⏱️

Duration

6 months — October 2026 to March 2027. 8 activities, 12 training modules.

Initial situation

"Kelaghayi sells for five-ten manats, its real value is fifty-hundred manats. The lack of business skills means heritage doesn't convert to income."

Phases

4 phases, 6 months

1
01.10.2026 – 15.11.2026

Participant selection and survey

30 women selected from 200+ applications (15 Az + 15 Uz). Economic survey among 200+ neighborhood women.

2
18.11.2026 – 20.11.2026

3-day intensive training — Tashkent

12 modules: cultural branding, tourist sales, Instagram/Etsy, digital marketing, craft exchange.

3
21.11.2026

Market day — Tashkent

50+ buyers and distributors. Sales protocols and long-term contracts.

4
01.12.2026 – 31.03.2027

Booklet + Virtual mentoring + Network

490 copies of booklet to schools. 3-month online mentoring. Women's Cultural Heritage Network on Telegram.

📚

12 Training Modules

Branding, tourist sales, Instagram, Etsy, pricing, digital marketing, business model, exchange, buyer relations.

🤝

Joint Exchange

Kelaghayi + ikat combination — unique brand. Two countries' craft traditions together for the first time.

📱

Online Sales

Etsy, Instagram Shop, WhatsApp Business. Goal: 15 participants start selling within 6 months.

🏆

Certificate + Network

30 certified participants. Telegram network, 6 months continuous. Mentor-mentee, weekly consultations.

Video filming and innovation

Documenting cultural heritage through film

The project's main objective — documenting Silk Road heritage through professional video for future generations.

🎬

Filming location — Samarkand

Samarkand Registan — UNESCO World Heritage Site №603. Craft processes are documented.

🎥

What we film

Kelaghayi printing, suzani embroidery, carpet weaving, ikat making. Artisan stories and neighborhood life.

🤖

Use of AI

AI in editing: subtitles (4 languages), audio cleaning, color correction. Creative decisions by humans.

🏛️

Preserving heritage

Video documentation is the main objective — 2500 years of textile traditions are passed to the future not only through live demonstration but also through film. Every artisan's story, every technique's details, every pattern's meaning is recorded.

Impact and outreach

Media and outreach

Cultural heritage documentation and media outreach.

📺

Media and outreach

Real Television — 10-minute report (broadcast + YouTube)
Sia.az — 3 articles (survey, training, market day)
Hafta.az — 2 articles (final results)
Instagram — 15+ reels
Telegram — 30+ posts (network group)

Sia.az articles are forwarded to Azertac and other media partners (free republishing).

Video filming takes place in Samarkand — UNESCO World Heritage Site №603, Silk Road cultural heritage center.

Two countries, one culture,
one heart

Two Cultures, One Frame

Preserving 2500 years of Silk Road heritage — 30 women artisans to entrepreneurs.

Project: October 2026 — March 2027.

Implementing: "Support for Solidarity People" Public Union

Partner: "DIALOGUE" Civil Society and Economic Activity Organization